Sponsorship helped the Premier League to grow and develop.

The Premier League – professional league competition for football clubs. The sponsor determined the league’s sponsorship name: Carling, Barclaycard and Barclays gave their family names to the competitions sponsored by them. Millions of viewers search the Net as they look for Premier League streaming video, and read the Premier League news articles. The investments paid off, allowing Premier League to invite the top players from all over the world. In several years The Premier League became the most lucrative football league in the world; the league annual revenue was approximately 1.8 billion £. It was formed in 1992 from the Football League first division, which has been the highest division of the Football League, and the highest division of English football. Today, the Premier League is presented worldwide on networks in more than 200 countries. It is the most watched league around the world, which attracts millions of viewers and provides a challenge for the top football players.

The English Premier League was given the right to negotiate broadcast and sponsorship agreement, which was an essential step towards commercial independence. Breaking away from the first division has been a milestone for the professional competition, which symbolized a new era in English professional football.. It gained freedom of signing the best players from the highest possible categories, owing this to the promotion of the League and large investment; nowadays Premier league soccer is England’s primary football competition. The League charged fans to watch sport on television, assigning television rights to SKY TV, which was a major commercially successful step