Its meant for apps, gaming, social, communication, and quick browsing.. Many bettors are playing games from their mobile devices. Calls to action (i.e., conversion) will need to be simpler so users can play the app or game through an easy process.

Last year, U.S. Device screens are smaller, and these gadgets are not designed for word processing, spreadsheets, faxing, or printing. Optimized User Experience

It’s no surprise that many online casinos are establishing a mobile presence because smartphones and tablets are becoming accessible to more people. Additionally, 40 percent of respondents said that mobile commerce made up between 20 and 40 percent of sales.

One of the fastest growing industries in the world is the mobile gambling market. When it comes to mobile, 80 percent of a users time is spent on apps. In May, the World Series of Poker (WSOP) changed its rules to allow participants to play online while playing the 2014 WSOP main event.

According to a 2013 study by digital marketing firm EPiServer, 35 percent of businesses plant o place the majority of their resources into new mobile strategies. That figure represents more than one-quarter of all e-commerce sales.

Americans spend on average 2 hours and 38 minutes glued to their smartphones and tablets, according to Flurry Analytics. consumers spent nearly $37 billion on retail purchases from mobile, according to eMarketer.

Evolving Norms

Mobile is different from laptops and desktops. By 2016, consumers are expected to make almost $87 billion in mobile purchases. That means making content shorter. The success of a mobile casino is largely dependent on software, brand name, and reputation.

Mobile Presence

For online casinos, it’s becoming a necessity to optimize their mobile portals to continue to provide a good user experience. Only 31 minutes are used to browse the web. Additionally, these devices are growing in functionality and sophistication, which facilitates money transactions such as online roulette or baccarat.

Traditional operators are recognizing that players are increasingly using mobile for gaming